Education in developing countries is supported by Mattel and Dubai Careers

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Dubai, UAE: Embracing the spirit of giving during the holy month of Ramadan and in the lead up to Eid Al Fitr, Mattel is donating 20 per cent of its sale proceeds to Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in support of children and youth’s education in developing countries.

As customers shop for their Eid gifts, they have the opportunity to make a significant difference in a child’s life by purchasing toys from Barbie, Hot Wheels, Fisher Price, MEGA or Uno, Scrabble and Pictionary games from one of Toys “R” Us’ ten branches across Dubai or online*.

There is an advertisement on the company’s website for the sale of the company, which can be found in the company’s online portfolio

The initiative was launched at the start of Ramadan and will only continue until Eid Al Fitr with the aim of raising Dh120,000 by the end of this Holy Month.

Zeina El Massri, Head of Marketing at Al Shula, Official Distributor of Mattel in the GCC said: “In addition to being a period filled with the spirit of humility and self-restraint, Ramadan is also a time for giving back. And giving more children access to education is a cause we fully support. Partnering with Dubai Cares for this initiative means that for every child that receives a Mattel gift, another child is receiving the gift of education, which should not be taken for granted.”

It is with great pleasure that Dubai Cares’ Chief Operating Officer, Abdulla Ahmed Alshehhi, is pleased to announce that Dubai Cares and Mattel are collaborating on this Ramadan initiative in order to provide education to thousands of children and youth in developing countries.

“We appreciate Mattel’s efforts to involve its customers in this campaign during the holy month of Ramadan, allowing them to contribute to a noble cause directly. In order to make a meaningful impact on the lives of those in need and create a brighter future for future generations, we continue to play a significant role in shaping the global education agenda. With the support of companies such as Mattel and their customers, I have complete confidence that we will be able to accomplish our goal in the time that we have set out to do, so I am fully confident that we will be able to attain our goal.”